Although Google may still be the top search engine in the U.S., and by a still impressively immense margin, the last six months have shown that Bing, powered by Microsoft, is leading an impressive race in the competition for top search engine status. If this trend continues to increase at its current rate, Bing may very well be a real competitor for leading search engine status by 2012.
Bing Growth
According to recent statistical data, Google received over 64% of searches conducted from within the United States in March of 2011. Searches powered by Bing, which also include Yahoo and Bing.com, were utilized at a rate of 30%.
Even though Google still leads Bing by more than 2 to 1, the 30% mark for Bing is a rather notable one considering that just six months ago, Bing held a rate of U.S. search engine queries at only 23%. Down 10% since August 2010, the same month when Yahoo searches began to be powered by Bing, should these statistics be compounded in their current directions, it could be possible that Bing would beat out Google as the leading search engine sometime in January 2012. Although it doesn’t seem very likely, at current projections, it could be the result of current search engine trends.
Google Growth
While Google’s growth has obviously flattened out in recent months, Bing has continued to rise. However, Google continues to fill up their handy box of tricks with new features such as +1, Google Instant, and their social search, as well as their ability to block unwanted websites.
Search Ad Profitability
With the above statistics in mind it is easy to understand that at this point Bing is still chasing Google in search ad profits. While Google’s search engine advertising profits still massively outweigh Bings, Bing still seems to be on a winning rise in some of the most imperative categories.
Outside of the U.S.
Google remains a dominant tool for search engine queries with a rate that steady for the U.K. at 91%. This rate is even higher in other European countries like Germany, France and Australia.
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