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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Search Engines

Owning the Map: Why Local Search Strategy Is Now Your Best Digital Investment

June 27, 2016 by Basil Puglisi Leave a Comment

The Local 3-Pack Is the New Front Page Mobile search is reshaping how consumers find local businesses. Google’s Local 3-Pack—those top three map listings that appear when someone searches nearby—is now the prime real estate for local visibility. In early June, updates to mobile search and Maps show Google is continuing to favor map-based, location-relevant […]

Filed Under: Digital Factics Blog, Search Engines, SEO Search Engine Optimization

Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World

February 1, 2013 by Basil Puglisi Leave a Comment

Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: Pengiun, SEO

SEO and Social Guide for Travel Niche

December 18, 2012 by Basil Puglisi Leave a Comment

The travel niche is a fast-growing one where the web is concerned, presenting a slew of opportunities to talented writers given the wide range of people interested in learning more about the places they plan to visit. Like any unique niche, being a travel blogger requires that you stay up on the latest in SEO, […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: SEO, travel

A Look at Google+ [INTERNSHIP]

December 3, 2012 by Basil Puglisi Leave a Comment

At first Google+ was launched as an individual only field test. Google soon after received an outstanding demand for new accounts and then opened it up to people over the age of eighteen. A few months later Google plus was opened for the younger age group. It’s obvious to see that Google plus received a […]

Filed Under: Authors, Digital Factics Blog, General, Search Engines, Social Brand Visibility, Social Media, Social Media Topics

Google AdWords, Part 2 [Internship]

November 3, 2012 by Basil Puglisi Leave a Comment

As you read in the Google Adwords part one, pay per click (PPC) is one of the options Google offers as an advertising feature. However, PPC is not the only feature. Cost Per Impression (CPI) is another online advertising tool that Google offers. CPI usually is in the form of a banner ad on a […]

Filed Under: Authors, Digital Factics Blog, General, Search Engines, SEO Search Engine Optimization Tagged With: advertising, adwords, business, google, internet marketing, Marketing, ppc

Why use Google AdWords? – Part 1- [Internship]

October 8, 2012 by Basil Puglisi 2 Comments

Ever search something on Google and wonder what makes the first search result better than the next? With a little help from AdWords it can help you achieve a higher rank in the search results. AdWords bid on keywords that will help trigger their sponsored ads. How much they bid is one of the things […]

Filed Under: Authors, Business, Business Networking, Digital Factics Blog, General, Sales & eCommerce, Search Engines, SEO Search Engine Optimization Tagged With: advertising, adwords, google, Marketing and Advertising

How Exact Match Domains Have Weathered the Penguin Storm

September 25, 2012 by Basil Puglisi 3 Comments

Exact match domains have always had the added advantage of direct-type in traffic, giving them certain immunity to algorithm updates. Once an EMD is linked to a website, the webmaster’s behavior has more to do with rankings. Penguin sought out sites with too many exact match anchor text links, but the outcome had more to […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: google, SEO, SEO Search Engine Optimization

How to Avoid the Google Sandbox in a New Blog

July 23, 2012 by Basil Puglisi 1 Comment

If you run a web site, which you want to be visible on the search engines, you should know about the Google sandbox and how to avoid it. The search engine giant, Google, implements measures to keep violators at bay. What happens if you committed errors using Google’s applications and services? Well, if you incurred […]

Filed Under: Digital Factics Blog, General, Guest Bloggers, Search Engines, SEO Search Engine Optimization Tagged With: avoiding google sandbox, blogging, google sandbox, google sandbox issues, how to avoid google sandbox, sandbox, SEO, traffic

Google Places for Your Service Industry

May 23, 2012 by Basil Puglisi Leave a Comment

An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.

Filed Under: Branding & Marketing, Business, Digital Factics Blog, General, Search Engines Tagged With: Chief executive officer, google, Google Place, google places, Hedge fund, internet marketing, Search engine optimization, Social Media, Web search engine

Google Started Changing the Way Search Results are Shown

April 11, 2012 by Basil Puglisi Leave a Comment

Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the […]

Filed Under: Digital Factics Blog, General, Search Engines Tagged With: Algorithm, Amit Singhal, Chief executive officer, Executive director, google, Google search, Metaweb Technologies, Search engine results page, Web search engine, Wikipedia

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