Facebook has announced this week the purchase of Push Pop Press, a fact that raised eyebrows and posed questions about where is the company going next. Push Pop Press, started by two former Apple employees, Mike Matas and Kinon Tsubteris, aimed to change how the future books will be read. They presented their innovation at […]
Digital & Internet Marketing
Google AdWords: Call Metrics & Click to Call
Since Dec. 2010, Google has allowed placement of phone numbers in AdWords text body. Their rational was that most people seeing the ad know they are one click away from the advertiser’s site, where they can find all the information without bothering anyone. They thought people would be unlikely to call instead of clicking the […]
Google Plus (G+): Business Review
After months of rumors, speculations, analysis and fear, Google finally unveiled its social media platform Google +, now what has that meant for business? They’ve decided to roll it out slowly, by invitation only, and the response was overwhelming. So much so that they had to issue an apology for taking so long to register […]
Digital Brand Experience: Google shares it’s thoughts on Brand
Digital Brand Marketing is about taking traditional concepts and rethinking how those practices can be streamlined and transformed into digital practices. I have repeatedly published on how so many businesses have taken the extreme approach to digital and social marketing. This has resulted in lost opportunities and negative impact on their brand. If you do […]
Is Google Plus (G+) the key in the transition to Web 3.0
A Google account has become the most powerful tool that any entrepreneur or small business owner could ever hope for. While Google’s general public brand has been tied to Search, Google has been building a monopoly that can and will change the shape of business, politics, and education forever. In fact, Google is Web 3.0! […]
Twitter Tools You May Not Be Able to Live Without
There are so many options these days when it comes to Twitter tools that users on Windows systems can implement to help them schedule tweets, manage followers, or aggregate relevant content. However, as with many things, options for Mac OS X may not be as easily found. This tool supplies users with a simple, clean […]
Lujure: A Fundamental Shift in Facebook Marketing for Small Business
Lujure’s Assembly Line represents the most profound shift in advertising and marketing that one hopes to continue to see in social media. The power of Facebook cannot be ignored; it represents a marketing tool that has changed the way that we do business and is the pinnacle representation of web 2.0. It is with great […]
ReferralKey Can Help to Grow Your Business
Tapping into the largest referral network available, ReferralKey has previously been described as a skillful collaboration of Angie’s List and LinkedIn, the social business network. This system of referring business owners, among business owners and consumers allows users to build a network of contacts while building list of reputable businesses with reliable contractors and other […]
A look at how important Twitter is to customer service: Palms Casino, Las Vegas
I will be leaving for Las Vegas on Friday morning July 8, 2011. As part of any trip you start to pack, and then check your details. This trip to Vegas for me is one that has me excited, joining college friends to celebrate a close friend soon to be wed. As we got closer […]
5 Top-Notch Marketing Conferences
A great marketing conference will offer one-of-a-kind perspectives on trending insider information in traditional and digital marketing. Speakers will help to lead and enhance expert learning sessions for a great full-bodied conference program that should focus on marketing strategies, business and consumer relations management, and other vital elements of your company’s marketing campaigns that is […]