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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Basil Puglisi's Brand Blog #AIassisted

How to Create a Social Network that isn’t Phony

February 15, 2012 by Basil Puglisi 1 Comment

Networking has undergone many transformations over the years, and has now reached a sort of zenith in tandem with the Web 2.0. Before, networking simply meant hobnobbing with industry insiders, perhaps at conferences, perchance over cocktails. Now, with the advent and burgeoning popularity of social media, networking is nothing short of an intricate science, one […]

Filed Under: Digital Factics Blog, General Tagged With: facebook, Fortune (magazine), Hoffman, LinkedIn, Reid Hoffman, social network, Social network service, web 2.0

How Fab.com Achieved Two Million Users in Seven Months with #SocialCommerce Marketing Strategies

February 14, 2012 by Basil Puglisi Leave a Comment

Although Fab.com was founded in early 2010 as a social network for gay and lesbian users, it has quickly turned into an e-commerce site with an incredible following. As their social network base grew it made the leap from networking site to high-end flash sales. This young endeavor is already making a huge impact in […]

Filed Under: Branding & Marketing, Digital Factics Blog, General Tagged With: business insider, Etsy, Fab, Fab.com, facebook, social network, twitter

What Klout is Doing with User Data and #SocialCommerce

February 13, 2012 by Basil Puglisi Leave a Comment

Over the last few years, we have all observed as friends and followers found themselves virtually up-in-arms about privacy issues on just about every social network. Each one seems to have gone through its own growing pains when it comes to sometimes questionable sources declaring user’s information is being utilized in a variety of suspicious […]

Filed Under: Digital Factics Blog, General Tagged With: business insider, klout, Social Media, social network, twitter, Yelp

Daily Deal Horror Stories – Are they True? #SocialCommerce

February 12, 2012 by Basil Puglisi Leave a Comment

By now, you have likely heard some of the horror stories about businesses that have destroyed their bottom-lines, or worse, with daily deals or coupon offers. There are those like the LivingSocial deal offered by Scripa Massage & Wellness that allowed customers to save more than 88% on an enjoyable spa experience. However, the shop […]

Filed Under: Digital Factics Blog, General Tagged With: business, business insider, Deal of the Day (ecommerce), Groupon, Henry Blodget, LivingSocial, O'Shaughnessy, Tim O'Shaughnessy

Empire Avenue Missions for Increased Social Engagement

February 8, 2012 by Basil Puglisi Leave a Comment

Empire Avenue is doing it again. They are mixing fun with social networking and engagement with impressive results. On Empire Avenue, users are encouraged to and rewarded for participating in social activities. In the past this has meant: Sharing and trading ‘stocks’ on individual users Participating in group discussions Earning increased value through usage of […]

Filed Under: Digital Factics Blog, General Tagged With: Chris Pirillo, empire avenue, facebook, Social Media, Social Media Networks, social network, Social networking service, twitter

#SocialCommerce: Jonty Kelt Interview Transcript

February 7, 2012 by Basil Puglisi Leave a Comment

Business Insider hosted the Social Commerce Summit on Feb 7th, 2012 at Chelse Pier, during that event I had a chance to sit with Jonty Kelt, the CEO for Group Commerce. Here is a transcript from that interview with a general article to follow on Feb 19th at 5pm, right here on dbmei.com. About the […]

Filed Under: Business, Business Networking, Conferences & Education, Digital Factics Blog, General, Sales & eCommerce Tagged With: ecommerce, interview

Social Media Week: Social Media Action Camp #SMWsmac [Event]

February 5, 2012 by Basil Puglisi Leave a Comment

This will make the fourth official year of Social Media Week’s return to New York. One of the world’s most unique and innovative global platforms for a large selection of interactive conversations and information on new trends in the social and mobile media industries.

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: @basilpuglisi, #SMAC, Bill Corbett, business, Social Media, social media camp, social media week

Timely the Talented Twitter Tool

February 2, 2012 by Basil Puglisi Leave a Comment

As Twitter continues to become a most popular source of networking, communication, and aggregation, the list of tools available to help fully manage one or more Twitter accounts continues to grow. Although there are several options available online that are very similar, Timely seems to have refined all of the best available options in social […]

Filed Under: Digital Factics Blog, General Tagged With: facebook, Social Media, social network, Timely, twitter, URL shortening

The New Social Marketing Strategy with Google+

February 1, 2012 by Basil Puglisi 6 Comments

As a marketer, your social profile must be thriving on Facebook, Twitter, and LinkedIn. But the important question is, ‘Is it thriving over Google+?’ I can assure you that most of you will answer in the negative. However, it is not too late. Grab a business page over at Google+ as soon as you finish […]

Filed Under: Digital Factics Blog, General Tagged With: CrunchBase, facebook, google, Google search, LinkedIn, Richie Richardson, Search engine optimization, social search, Web search engine

Social Commerce Summit 2012 [Event]

January 31, 2012 by Basil Puglisi Leave a Comment

It’s time again for the Social Commerce Summit and for the pros and experts that come together during this yearly conference. On Tuesday, February 7th,  the events will swing into action once again for 2012. All About the Social Commerce Summit Since the immersion of social media into digital commerce, incredible opportunities and options have […]

Filed Under: Conferences & Education, Digital Factics Blog, General Tagged With: Battery Ventures, business, Digital economy, Fortune 500, klout, Marketing and Advertising, Nicholas Carlson, Social Commerce Summit, Social Media

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