In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the PC’s in just a few years. The Past and Future of Mobile Updated Video as previous was removed, EQUALMAN hits home the Mobile As mobile use increases in the […]
Basil Puglisi's Brand Blog #AIassisted
Google Started Changing the Way Search Results are Shown
Every time Google changes the algorithms of its search engine, it sends shivers down the spines of many who rely on that calculation to get a better placement on the search engine’s result page (SERP). That is why Google is very careful and secretive when a change like that is coming. But Amit Singhal, the […]
Improved Facebook Advertising Campaign Performance
Social media marketing, research has shown, is the fastest growing platform for advertisers. With promises of increased customer engagement and low marketing costs, advertisers flocked to this platform in droves. 76% of companies in the US use social media. Over three quarters of marketing officers believe they will increase their ROI this year through social […]
Can Social Media Change Education Paradigms?
Sir Ken Robinson; author, speaker and international advisor on education in the arts to government, non-profits, education and arts bodies. He was Director of The Arts in Schools Project (1985–89), Professor of Arts Education at the University of Warwick (1989–2001) and was knighted in 2003 for services to education. You can view the RSA animate video “Changing paradigms in […]
Why Blogs Matter More than Ever for SEO
I recently showed a college student a blog post I was working on, and he asked me what percentage of the content I dedicated to keyword phrases. He had taken a course in SEO, and he understood keyword density. So do I. But even as an SEO copywriter, it’s not really something that I take […]
Customer Engagement for Small Business
Telling business owners that they need to have some plans for customer engagement is easy. However, once they have absorbed that tidbit of helpful information, many may be lost as to what customer engagement can actually entail. Most likely, there is nothing that you in particular are selling, that can’t be found somewhere else. So […]
StumbleUpon’s New Front End Approach
StumbleUpon is a very popular social media sharing and aggregation site with over 20 million users. They recently launched an immense user-end overhaul that changed pretty much everything about their site. [youtube=http://www.youtube.com/watch?feature=player_embedded&v=F8DtI9e4xZ8] Though they have just recently removed themes, groups, and blogs from their site, the new changes seem focused on directing users away from […]
Why Twitter is Better Than Facebook for Marketing Yourself as a Freelancer
Working as a freelance writer means a lot of self-promotion. Really, working as a freelance anything means a lot of self-promotion. It is up to yourself to get your name and work out there for the world to see. You are, in a sense, a business. Fortunately, in this day, social media gives you the […]
The Path Less Taken: Google+
We’ve all heard about Google+; but to be quite honest, Google’s social network seemed to fizzle out after its release. It’s certainly no Facebook or Twitter, but that hasn’t stopped several major marketers from switching gears lately to focus on Google+. But why? Not only is Google+ no Twitter and Facebook, but February reports showed […]
Is Marketing over Facebook a Battle for Likes/Followers?
Marketing over Facebook has convulsed. It is now a battle for likes/followers. Firms are waging cold wars, wherein the highest number of followers is considered the winner without an assertion. This picturesque is very well known to us and yet marketers follow the path blindfolded. Let us analyze the common mistakes committed by most of […]