Something’s going on at Google — and if you’re paying attention, you’ve probably noticed it too. Over the past few weeks, many SEOs and digital marketers have reported unexpected shifts in rankings, especially on long-tail search queries. These aren’t your typical Panda or Penguin updates. They feel… different. Results seem to be getting better — […]
Basil Puglisi's Brand Blog #AIassisted
#AboutTime: Facebook Embraces Hashtags — But Should You?
It finally happened. As of June 12, 2013, Facebook officially supports hashtags. Once the domain of Twitter, hashtags are now clickable and searchable on Facebook, enabling users to see public conversations around specific words and phrases. The goal? Make it easier to follow trending topics and real-time conversations — and give Facebook a shot at […]
Responsive Design or Die: Why Your Website Must Go Mobile-First
By now, you’ve likely heard the buzz about responsive design — the ability for a website to adapt its layout based on the device viewing it. But in May 2013, this isn’t just a design trend. It’s a business necessity. With Google subtly shifting its algorithm toward mobile performance and smartphone adoption skyrocketing, “mobile-first” is […]
Facebook Lookalike Audiences: A Game-Changer for Social Advertising
As we move deeper into 2013, Facebook has quietly introduced what might be the most powerful new tool for digital marketers this year: Lookalike Audiences. At first glance, this may seem like another incremental update in the world of social advertising. But don’t let that fool you. This is a strategic shift in how we […]
The End of Google Reader & the Coming Content Shock: What It Means for Your Digital Strategy
Google just dropped a bomb on the digital community. On March 13, 2013, the company announced it will be shutting down Google Reader by July 1st. For many marketers, journalists, and SEO professionals, this is more than just the end of an RSS feed aggregator — it’s a wake-up call. In a world where we […]
Best Apps To Install On New Blackberry
Today the Internet is full of reviews, news and app lists developed for Apple iOS or Google Android. New Windows 8 gadgets also take their piece of public attention. But there is another player that should not be forgotten. It is Blackberry. As you might have heard, RIM is planning to release it new Blackberry […]
Natural Disaster Preparation in Your Pocket
Most of us are familiar with how convenient apps can make our lives these days. Do you need to map out your daily caloric intake? You’ve got it. Want one-button access to local movie showings? There’s no problem there either. What you may not know is that there are apps designed to even save your […]
Making the Social Connection an Emotional Connection
Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and the end user. With the advent of social media and mobile marketing, we have an exceptional advantage to driving that connection. Customers are no longer sharing their experiences of your brand between the hours of […]
Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World
Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do that over writing for their actual traffic. Thanks to the big changes brought about by Google Panda and Penguin. However, this is something that rarely happens any more, the general consensus being that […]
Simple Shopping Carts For Small Businesses
With a world of potential customers scouring the internet to purchase goods, introducing a fully functional e-commerce site allows even the smallest businesses to advance beyond their immediate local market. Transforming a simple business site into a strong source of revenue, shopping cart software (or a hosted e-commerce site, as below) allows sites to have […]