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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Local Directories & Profiles

Halloween Email Trick: A Simple Promo

October 10, 2024 by Basil Puglisi Leave a Comment

Halloween email marketing

October spook means fun reviews. Plain emails get skipped, fun themes get opens. What it is: Holiday email with themed deal to catch eyes and buys. How it works: Template from Moosend, add pun or emoji in subject. Short offer with code, CTA like buy now. Test timing for evenings. What to do this week:• […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Instagram & Facebook Highlights Into Customer Magnets

September 12, 2024 by Basil Puglisi Leave a Comment

Facebook Pinned, Instagram Pinned

September routines mean quick scrolls. Posts fade, Highlights stay top. What it is: Saved Stories pinned on profile for offers or tips that don’t vanish. How it works: Group 3-5 categories like deals or testimonials, add custom covers. Update weekly with new Stories. Promote in bio for clicks. What to do this week:• Create 3 […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Your Website’s About Page: Why It Still Matters

August 15, 2024 by Basil Puglisi Leave a Comment

about page websites

August lulls are good for site fixes. Bland About Page? Visitors don’t connect with you or your brand. What it is: Page telling your story with bio, history, photo to humanize your spot. How it works: Write short paragraph on how you started, add team photo. Use Canva for layout. End with contact CTA. What […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Keep Customers Coming Back with Quick Thank-You Emails

July 11, 2024 by Basil Puglisi Leave a Comment

email marketing

July heat brings repeats. Silence after buys? Miss loyalty chance. What it is: Email after purchase saying thanks with a personal note. How it works: Use template from Mailchimp, add name or item. Send in 48 hours. Automate if you can for ease. What to do this week:• Gather recent buyer emails.• Send thank-yous with […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Boost Summer Sales with Instagram Stories

June 13, 2024 by Basil Puglisi Leave a Comment

instagram Stories

Summer scrolling peaks. Feed posts bury, Stories pop up first. What it is: Short daily clips with deals or polls that vanish in 24 hours. How it works: Post one with sticker like poll on favorites. Use Instagram insights to see views. Save best to Highlights for longer life. What to do this week:• Post […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles Tagged With: Social Media

Don’t Ignore Yelp: How to Reply Without Sounding Defensive

May 16, 2024 by Basil Puglisi Leave a Comment

yelp reviews and replies

Warmer weather means more Yelp reviews. Bad replies make reputation worse. What it is: Polite answers to Yelp feedback to fix issues and show you care. How it works: Thank reviewer, own the problem, offer fix like a call. Keep short, no excuses. Use Yelp messaging for private details. What to do this week:• Find […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

AI Scheduling Made Simple: Automate Your Social Posts

April 4, 2024 by Basil Puglisi Leave a Comment

AI Scheduler

April feeds buzz, but spotty posts get lost. No automation? You miss reach. What it is: AI tools that plan and time your social posts for you. How it works: Sign up for Hootsuite, connect accounts, queue 3 posts. AI picks best times from your data. Review once a week to tweak. What to do […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

Is Your Website Mobile Friendly? Do This 5-Minute Test

March 7, 2024 by Basil Puglisi Leave a Comment

website load speed

Spring brings more phone searches. Slow site? They bounce before buying. What it is: Google’s PageSpeed test checks if your site loads fast on mobiles. How it works: Enter URL, get score on speed like LCP. Fix one thing like big image compress. Retest to see fix works, focus on mobiles where half traffic comes. […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles Tagged With: mobile

Build a Simple Valentine’s Email Offer in 15 Minutes

February 1, 2024 by Basil Puglisi Leave a Comment

email offers

Valentine’s means last-minute hunts for gifts. Bland emails get deleted, missing easy sales. What it is: A quick holiday email with a deal to grab opens and clicks. How it works: Grab a template from Constant Contact, add emoji or name in subject. Keep short with one offer like 10% off, end with shop now […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles Tagged With: email marketing, Social Media

Start Strong with a Facebook Profile Refresh

January 11, 2024 by Basil Puglisi Leave a Comment

facebook profile

New year means customers check social to see who’s active. If your Page looks stale, they assume you’re closed and move on. What it is: A Facebook Page is your free spot to show hours, photos, and updates so folks know you’re open. How it works: Log in, fix hours to match your schedule, update […]

Filed Under: Local Biz Tips - Small Business, Local Directories & Profiles

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