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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Did Google Panda Change the Playing Field?

April 29, 2011 by Basil Puglisi Leave a Comment

From time to time, when Google identifies a ‘gaming’ of their search engine results, its engineers open up the algorithms and tweak them, sending shudders in the world of e commerce and Internet advertising. Speculations run rampart until Google launches it to the world. One such tweak happened lately; in February 2011, Google launched such […]

Filed Under: Conferences & Education, Digital Factics Blog, Mobile & Technology, SEO Search Engine Optimization Tagged With: blog, blogger, brand, google, Marketing, SEO, Visibility, Visibility Marketing, website

Can Virtual Salespeople Increase the Bottom Line?

April 27, 2011 by Basil Puglisi Leave a Comment

With the rise of digital media communications such as video advertising and remote access viewing, another element that has been showing promise for small and large businesses alike is the use of speaking avatars, or virtual spokes models. SitePal is one of the websites taking advantage of the benefits of speaking avatars for business and […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog Tagged With: analytics, avatar, brand, internet marketing, Marketing, sales, social people, virtual, Visibility, Visibility Marketing, website

Digital Visibility: The Local Search Snapshot

April 8, 2011 by Basil Puglisi Leave a Comment

As a business owner, you know you must have a presence on the World Wide Web to be considered a legitimate business. There are thousands of digital touch points out there, and knowing how you or your business appears to the world is almost as important as being there in the first place. If you […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, SEO Search Engine Optimization, Social Brand Visibility, Social Media Topics Tagged With: brand, google, internet marketing, listed, listing, local, local search, Marketing, SEO, Visibility, Visibility Marketing, website

Why Every Small Business Should Go Online

March 17, 2011 by Basil Puglisi Leave a Comment

Why a Small Business should go Online: Ways Your Offline Business Can Benefit from an Online Presence Although it may be hard for some of the ‘old timers’ regardless of age, to understand how much it can be of benefit, there is no doubt that it would be a very rare offline business that could […]

Filed Under: Branding & Marketing, Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: brand, Business Coach, Business Consulting, small business, Visibility, Visibility Marketing, website

Some Knowledge For Creating A Small Business Website

December 9, 2010 by Basil Puglisi Leave a Comment

No matter what you decide to do with your website, it is going to end up being one of the most powerful tools for your company’s present and future success.

Filed Under: Conferences & Education, Digital & Internet Marketing, Digital Factics Blog, Traditional Marketing Tagged With: Business Coach, Business Consulting, Long Island Business, SEO, SEO Search Engine Optimization, Social Brand, Social Media, Visibility, Visibility Marketing, website

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