Instagram Opens the Gates to Programmatic Advertising Instagram officially opens its advertising API to marketing partners in early August. This change allows advertisers—large and small—to run, scale, and optimize Instagram ads programmatically, just like they do on Facebook. Before this, advertising was limited and manual. Now, it’s automated, data-rich, and customizable. Brands no longer have […]
Basil Puglisi's Brand Blog #AIassisted
Just another one of those days
Today was just another one of those days. The kind of day where I just want to be left alone. I don’t want to interact with anybody. I don’t want to see anybody. I don’t want to talk to anybody. I don’t want to be around anybody. I just want to be left alone. I […]
The Age of the Super Mom
It is the age of the “Super Mom.” Women are called on to play every role and are convinced we have to. In the pre WWII era women played the role of homemaker. We were expected to keep the home polished, cook for the family, serve our husbands and stay quiet. So much has changed. […]
Running on Empty – Post-Natal Depression
I’m sure I’m not the only one that has done this…. You jump in the car and as you’re going along the fuel light comes on. You mentally make a note to stop at the next garage and fill up. A few garages pass you by and you don’t stop. There are a few more […]
Save a Preemie, Become a Milk Donor!
Did you know that when a mother’s own milk is unavailable, donor human milk has been proven to improve the health and survival of fragile infants? Preterm infants are most in need of human milk, yet due to stress and other complications, their moms are the least likely to be able to provide their own […]
Tips to Survive a Power Outage with Frozen Breastmilk
Tips to Survive a Power Outage with Frozen Breastmilk Last week severe storms hit parts of the northeast and many moms on the North Shore of Long Island were scrambling to find safe storage for their stash of frozen breastmilk. This was one of my biggest worries during Superstorm Sandy in 2012 because I had […]
The Content Container Shift: Instant Articles, Guided Search, and the Future of Native Discovery
Platform-First Content Is Here This month marks a significant transformation in how content is delivered, consumed, and discovered. Facebook has launched Instant Articles, allowing users to read full-length stories from major publishers—like The New York Times and BuzzFeed—without ever leaving the app. At the same time, Pinterest is expanding Guided Search on mobile, aiming to […]
Platforms Evolve: From Messenger Ecosystems to Mobilegeddon and LinkedIn Learning
Social Platforms Become Full-Service Ecosystems This month marks a transformative leap for three of the web’s most dominant platforms. Facebook opens its Messenger app to third-party developers, enabling integrated services, bots, and a new vision for how businesses communicate with users. Meanwhile, LinkedIn makes its boldest move yet—acquiring Lynda.com, signaling a pivot from résumé platform […]
Live is the New Now: How Meerkat, Periscope, and Real-Time Streaming Are Changing the Social Game
Live Streaming Breaks Into the Mainstream March 2015 marks a pivotal moment in digital media: the breakout of mobile live streaming. Meerkat, a new app launched just days before SXSW, becomes the festival’s most talked-about innovation. The concept is simple: go live from your phone, connect instantly with your audience, and invite them into real-time […]
Visuals on the Move in Social Media: Instagram’s Visual Storytelling Shift & Pinterest’s Growing E-Commerce Role
Visual Discovery Becomes a Buying Journey Social media platforms are rapidly evolving from places of inspiration to engines of transaction. This month, Instagram rolls out its new Carousel Ads format—multi-image units that invite users to swipe through a story. Simultaneously, Pinterest takes a bold step in e-commerce by launching App Pins for iOS, allowing users […]