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Basil C. Puglisi

Digital Strategy, Content, and AI Since 2009

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Basil Puglisi

Amazon Self-Publishing for Beginners

June 9, 2012 by Basil Puglisi 2 Comments

With all the new blogs and recent news articles urging writers to publish their eBooks on Kindle, the topic is probably one you’re at least familiar with by now. As most people know, Amazon has leveled the playing field for authors by making the process of publishing eBooks as simple as a few mouse clicks […]

Filed Under: Design, Digital Factics Blog, General, Publishing Tagged With: Amazon Kindle, Author, E-book, GoodReads, Kindle, Press release, publish, twitter

Real-Time Monitoring for Facebook Analytics

June 5, 2012 by Basil Puglisi Leave a Comment

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

Filed Under: Branding & Marketing, Business, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General, Social Brand Visibility, Social Media Tagged With: Basil C. Puglisi, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, Negative feedback, Puglisi Consulting Group

SignMyPad – the PDF Document and Signature Solution

June 4, 2012 by Basil Puglisi Leave a Comment

SignMyPad is a great app that is perfect for those in the sales industry, or those practicing law or real estate transactions. It allows users to fill in information in fields on a document as well as gain viable signatures from clients on-the-fly. The Test Running a test on an iPad shows that this is […]

Filed Under: Business, Digital Factics Blog, General, Mobile, Mobile & Technology, Sales & eCommerce Tagged With: Basil C. Puglisi, Chief executive officer, Digital Brand Marketing Education, Executive director, Fortune 500, Hedge fund, ipad, Puglisi Consulting Group

Facebook Declares Sponsored Stories Their Primary Ad Unit

June 3, 2012 by Basil Puglisi Leave a Comment

Traditionally, Facebook has been reluctant to fill up its social content feeds and streams with ads. However, they have rolled out Sponsored Stories for ad units. This new option will open up a viable new ad inventory that can include placements on the home page.

Filed Under: Digital Factics Blog, General, Social Media Tagged With: 1-800-Flowers, advertising, Class action, facebook, Facebook features, Marketing, Online Communities, social network, Sponsor (commercial)

Commun.it Launches Their Relationship Management Service for Twitter

May 30, 2012 by Basil Puglisi Leave a Comment

Weeks ago, Communi.it extended a few initial pre-launch accounts for some social media educational business’s, such as DBMEi, they have announced their official roll out date for their Twitter management service. On June 5th, at the BlogWorld & New Media Expo in NYC, they will officially release the tool to the public

Filed Under: Digital Factics Blog, General Tagged With: Basil C. Puglisi, Chief executive officer, Executive director, facebook, Fortune 500, Hedge fund, Management, Marketing, Online Communities, Puglisi Consulting Group, Social Media, Social Networking, twitter, User (computing)

Four Secrets Every Freelance Writer Should Know

May 28, 2012 by Basil Puglisi Leave a Comment

Finding the right balance between writing what you want and writing for a living can be a difficult challenge for freelance writers. There may not be a good target market for the style and subject you would prefer to write about, but there is an endless supply of work for social media, technology and business […]

Filed Under: Digital Factics Blog, General, PR & Writing, Publishing Tagged With: business, communication, editors, Freelancer, publishing, Search engine optimization, Writer Resources, Writing

How to Budget for Marketing

May 27, 2012 by Basil Puglisi 2 Comments

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve. Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not […]

Filed Under: Branding & Marketing, Content Marketing, Digital & Internet Marketing, Digital Factics Blog, General Tagged With: business, google, Inbound marketing, Marketing, Marketing and Advertising, Marketing strategy, Target market, twitter

Revolution of Social Data [Infographics]

May 24, 2012 by Basil Puglisi Leave a Comment

Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc… Companies understand the value in […]

Filed Under: Digital Factics Blog, General, Social Media, Social Media Topics Tagged With: Andreas Weigend, facebook, LinkedIn, Social Media, Social Media Examiner, social network, Stanford University, twitter

Google Places for Your Service Industry

May 23, 2012 by Basil Puglisi Leave a Comment

An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.

Filed Under: Branding & Marketing, Business, Digital Factics Blog, General, Search Engines Tagged With: Chief executive officer, google, Google Place, google places, Hedge fund, internet marketing, Search engine optimization, Social Media, Web search engine

Surviving the Google Penguin Update

May 22, 2012 by Basil Puglisi Leave a Comment

Google’s April 24th update – codenamed Penguin – seems to have had some seriously adverse impact on many sites. Google has said time and time again, that SEO can be very constructive and positive. They have pointed out that effective SEO can make a website more accessible and crawlable. Basic SEO includes techniques such as […]

Filed Under: Digital Factics Blog, General, SEO Search Engine Optimization Tagged With: google, Panda, Penguin, Promotion, search, Search engine optimization, Search Engines, Web Design and Development

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